SmAutomateAI builds AI lead response and intake systems for personal injury law firms. When an accident caller dials in or submits a form, the system answers immediately, screens the case against your own criteria, follows up by SMS, and helps get the consultation booked before they call the next firm on their list.
Built and tested internally first. It never speaks to a real caller until you approve it.
Built and tested internally before it ever talks to a lead. Read how we work, and what our track record actually is
A personal injury caller is almost always calling more than one firm from the same list of search results. If your line is busy, your team is with someone else, or it’s after hours, voicemail is usually the end of the opportunity — and the start of a call to whoever picks up next.
One unanswered call or unattended form on a busy day can be a signed case and the referrals that would have followed it — handed straight to the next firm on the list.
A caller finds your firm through paid search minutes after a collision and calls at 7:42 PM. What happens next decides whether they become your client or the next firm’s.
Result: a case your marketing already paid for, gone to a competitor.
Result: the consultation is booked before they call anyone else.
Every system is configured around your intake script, qualification rules, and escalation path, so every call or form fill is captured the way your firm actually works.
Answers every inbound call or form fill — daytime overflow, after hours, weekends, and holidays.
Screens the enquiry against your firm’s own criteria and flags time-sensitive matters for immediate escalation.
Books the consultation directly onto an attorney’s calendar, with the file already populated.
Captures incident details, injury and treatment status, representation, and insurance contact — whatever your intake script requires.
Collects the specific context each case needs — existing representation, adjuster contact, or referral source.
Texts confirmations and follow-ups, and keeps the conversation alive if a caller can’t talk.
Delivers a clean summary and full transcript of every call so nothing is lost in translation.
Routes the qualified lead to your team, calendar, or case management system with the full transcript attached.
The flow mirrors a trained intake specialist: answer fast, understand the case, gauge priority, capture the details, and route it to the right place — then follow up automatically.
Picks up on the first ring, 24/7, so no lead is sent to voicemail.
Determines case type and incident details against your firm’s own criteria.
Flags time-sensitive matters — like an adjuster already in contact — against your rules.
Collects name, phone, and the specific facts your intake script requires.
Books the consultation, hands a callback to your team, or escalates to the right person.
Sends SMS confirmation and follow-up, and logs the summary into your workflow.
The full system is four layers — answer, qualify, follow up, and book. Each one has its own breakdown, with the exact qualification logic, an example call, and what lands on your intake team’s desk.
Answers every call and form fill, screens case type against your criteria, and captures what a paralegal needs.
See how it worksConditional call forwarding from your existing number catches what your team would otherwise miss — no new number to advertise.
See how it worksFree, no email gate, full formula published — estimate what unanswered calls and slow follow-up may be costing your firm.
See how it worksEnter your own numbers — every figure below is an estimate to help you size the opportunity. Your free audit checks the real leak against your own call and intake records. This is the same formula published in full, with worked examples, on the dedicated law firm calculator.
Adjust the inputs to estimate missed calls per month, signed cases lost, and estimated yearly fee revenue leakage.
Estimates only, not guarantees. Assumes a missed or slow-followed-up caller would sign at the same rate as one your intake team reached quickly. Your free speed-to-lead audit tightens these numbers using your own call and intake records.
A qualified lead does not just get answered — it gets handed off. Depending on your setup, that means a booked slot on an attorney’s calendar, a text to the right person, or a new record in your case management or CRM system, without anyone re-typing a thing.
The system books directly into your calendar, notifies your team by call, SMS, or email, and logs every lead into whatever your firm already runs on — so nothing falls through the gap between “call answered” and “consultation scheduled.”
We confirm exactly what’s possible for your specific case management system and plan during your audit, and we won’t claim a connection we haven’t actually built and tested for your firm.
We build the AI flow internally first. You test it. You approve it. Only then does it go live. No risk to your reputation, and no caller ever reaches a version you haven’t signed off on.
No big-bang switch. We audit the leak, build the flow, test it with your team, deploy approved coverage, and keep optimizing against real call data.
01
Review missed calls and forms, after-hours volume, sign rate, and intake handoff.
02
Configure intake scripts, qualification fields, routing logic, and SMS follow-up.
03
You and your team run real scenarios and approve how it handles them.
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Turn on the approved missed-call, after-hours, and overflow coverage.
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Tune the flow against live call data, sign rates, and team feedback.
The questions firm owners and office managers ask most about control, priority, routing, booking, and whether it changes how the firm runs.
Personal injury law firms running enough inbound volume — from paid search, referral partners, TV or radio, or an existing brand — that leads are reliably arriving outside the hours an intake team is at a desk. We also apply the same system to med spas, cosmetic dental practices, and HVAC contractors.
No. It’s built to back up an intake team, not replace one. It covers missed, after-hours, and overflow contact points and hands your team a clean, structured file. Firms that try to eliminate intake staff entirely usually find the calls that need a real person are the highest-value ones.
Yes. Coverage works through conditional call forwarding from your existing number, so nothing changes for callers, your number stays on your advertising and listings, and you can switch it back yourself at any time without involving us.
No, and it’s built specifically not to. It does not evaluate a case’s merits, discuss legal deadlines, estimate case value, or say anything that could be read as forming an attorney-client relationship. Anything that requires professional judgment gets escalated to your team rather than answered by the AI.
Yes. Most firms start with after-hours, weekend, and overflow coverage so the AI only picks up what your team would otherwise miss. Your staff keeps handling live calls; the AI catches the rest.
Yes, where your process allows it — directly into your calendar, a preferred-window request, or a qualified callback routed to your team for final scheduling. Case types that need attorney review before anyone is booked are routed that way instead.
Yes. We build the flow internally first. You and your team call it, message it, and test edge cases. It does not speak to a single real caller until you have approved how it handles things.
It’s configured to collect only what your firm’s own intake process asks for, and we walk through your specific confidentiality requirements during setup. We do not claim a blanket compliance certification — we would rather tell you precisely what has been built for your firm than imply something broader.
We’ll review where calls and form fills are missed, how many cases may be slipping away, and what an internal test of an AI intake system would look like for your firm.